Business Department

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Kraus, Alexandra

Kraus, Alexandra

Prof. Dr. 
Wirtschaftspsychologie insb. Konsumentenpsychologie & Quantitative Forschungsmethoden
  • Room: 3.27
  • Klosterstraße 9, 77723 Gengenbach
  • nach Vereinbarung

Function

Publication

2019
Ida Ninett Skovgaard K. Andersen, Alexandra A. Kraus, Christian Ritz, Wender L.P. Bredie Desires for beverages and liking of skin care product odors in imaginative and immersive virtual reality beach contexts Food Research International, Vol.117, pp. 10-18, 2019
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DOI

2016
Alexandra A. Kraus, Betina Piqueras-Fiszman Sandwich or sweets? An assessment of two novel implicit association tasks to capture dynamic motivational tendencies and stable evaluations towards foods Food Quality and Preference, Vol.49, pp. 11-19, 2016
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2015
Alexandra A. Kraus, Joachim Scholderer Indirect Measurement of Motivation ; Developing and Testing a Motivational Recoding-Free Implicit Association Test (m-IAT-RF) Social Psychology, 46(3), pp. 142-156, 2015
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Nadav Klein, Igor Grossmann, Ayse K. Uskul, Alexandra A. Kraus, Nicholas Epley It pays to be nice, but not really nice: Asymmetric reputations from prosociality across 7 countries Judgment and Decision Making, 10(4), pp. 355-364, 2015
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2014
Betina Piqueras-Fiszman, Alexandra A. Kraus, Charles Spence “Yummy” versus “Yucky”! Explicit and implicit approach–avoidance motivations towards appealing and disgusting foods Appetite, Vol.78, pp. 193-202, 2014
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DOI